A passionate sportswear designer, Elena is dedicated to seamlessly blending innovation and style. With a keen eye for color harmony and a love for minimalist, functional attire, she strives to create garments that endure. Sustainability lies at the heart of her work, as she believes that timeless pieces reflect true elegance.
In 2015, Elena embarked on a life-changing adventure to rural India, where she embraced roles as a hockey coach and English teacher. Amidst the rich tapestry of village life, she was captivated by the community's resilience and creativity.
During breaks, Elena organized workshops that not only sparked imaginations but also addressed environmental concerns, notably repurposing discarded flip-flops into innovative creations.
Driven by her passion for purposeful design, Elena pursued studies at the esteemed Design Academy Eindhoven in 2017, immersing herself in the realms of product design and sustainability.
Her journey took her further to Aalto University in Helsinki, where she delved into fashion and creative sustainability, broadening her expertise.
Post-graduation, Elena brought her vision to life at Ryzon GmbH, where she curated captivating color schemes and refreshed the brand's aesthetic, collaborating with athletes like Lucy Charles-Barclay.
Elena's path, from humble beginnings to design prominence, embodies the fusion of passion and purpose, continually reshaping industry standards with her commitment to sustainability and elegance.